WEST ORANGE, NJ, February 1, 2017 – PEF Services, a leading fund administrator for Alternative Investment Managers, announced the appointment of Laura Hills as Vice President of Marketing, reporting to PEF Chief Revenue Officer, Hank Boggio. Tasked with leading corporate marketing efforts and supporting the next phase of corporate growth, Hills will apply her vast knowledge of corporate development and the strategic marketing of enterprise software solutions and services to the fund administration sector.
Laura Hills joins PEF Services with more than 25 years’ experience delivering integrated marketing programs, lead-generation campaigns, digital marketing programs, and associated marketing operations that have repeatedly increased demand and generated revenue. Her background in strategic planning, global marketing and product positioning is well-suited to enhance and expand PEF’s market presence in enterprise-class fund administration.
Prior to joining PEF Services, Laura was Vice President of Marketing and Public Relations at Freestyle Solutions, the leading provider of cloud and on-premise inventory and order management software. Prior to Freestyle, Laura led marketing and PR efforts for CyberShift (now SumTotal), a leading provider of workforce management software and services. She graduated Cum Laude from St. Thomas Aquinas College with a bachelor’s degree in mathematics.
“The expansion of our management team with deep expertise in launching and managing critical marketing initiatives will enhance our corporate growth,” said Hank Boggio, chief revenue officer of PEF. “There is a tremendous opportunity for PEF Services as private capital funds of all types and sizes realize the benefits in outsourcing back office administrative functions. In the months ahead, we will be announcing exciting initiatives to bring our new vision to market.”
“With PEF’s extensive expertise in fund administration coupled with its commitment to service and innovation, there has never been a more exciting time to join the firm,” said Laura. ” I look forward to using my experience to help drive even greater awareness of the superior services and technology that PEF provides administrators who strive to maintain efficient and effective back office operations.”
About PEF Services LLC
PEF Services provides high-value, high-touch Fund Administration solutions supported by senior professionals with extensive experience in alternative investments. PEF has a 15-year track record of delivering cost-effective solutions to Funds and General Partnerships, including Buyout, Venture, Real Estate, Special Purpose Vehicles, Mezzanine, Credit, SBIC, and Fund of Funds. The firm’s LP Administration Solutions Group (LPAS) focuses solely on meeting the unique administration and data needs of limited partners investing in illiquid alternative assets. In partnering with PEF, firms increase operational efficiency, reduce and control operating costs, improve focus on core capabilities, and gain access to experts in private capital back office operations. For more information please visit test.pefservices.com.